Almost every business I’ve come across has one goal when it comes to marketing – get more customers. Businesses may spend their marketing dollars on advertising, updating a website or brochures, all with varying results. The reality is that the cheapest and most effective way to get more customers is often overlooked. What I’m talking about is word-of-mouth marketing, specifically …
If you’ve been doing the marketing thing for a while now and you are starting to get the hang of it, then it’s time to throw out the rule book. New rules. Old rules. It doesn’t matter. It’s time to break them. This doesn’t mean forgetting the fundamentals or the foundations of marketing – it means using what you know, …
I’m on holidays next week. Just for one week. I’m not doing anything special but heck I’m looking forward to it. It’s been a busy few months with the launch of my online marketing course and some exciting times with my clients. The thing about holidays though is that you madly try to get as much work done as you can …
If you fancy yourself as a bit of a marketer, you’d probably be familiar with the 4Ps of Product, Price, Placement and Promotion (which sometimes are 5Ps or even 6Ps – just to confuse things). That is exactly what I want to talk about today. One of the Ps – Product and specifically product range and how it needs to …
Out of nowhere, he dropped it on me. I think we were talking about a HR memo and out of nowhere the huge, bearded mountain of a man – the man I regarded as a real tough guy, someone who kept to himself and rarely cracked a smile – drops into conversation casual-like, ‘did you know on the Bold and …
Marketing and sales can sometimes be seen as one and the same. While related to each other they are completely different beasts and disciplines. Sales is a critical component of the overall marketing mix but requires specific techniques and skills. The difference between a below average salesperson and an excellent salesperson is vast. And the difference between a poor sales …
“I need a brochure.” As the saying goes: if I had a dollar for every time I heard that, I would be a millionaire by now. Often when businesses think of marketing, the first thing they reach for are marketing tactics or tools. They immediately ask for familiar marketing items like a brochure, an advertisement or a website. Certainly businesses …
When I first set-up this business I needed to create a name that represented exactly what we offered to small businesses. I chose mypr+ There is the ‘pr’ component that focuses on connecting small businesses to their key stakeholders and influencers (mainly through non-paid or low cost means). Then there is the ‘+’ that offers marketing and targeted communication to …
As a business owner it is a constant challenge to keep up-to-date and inspired to learn and try new things in business and marketing. For Christmas I wanted to share my five best business and marketing books, which would make great stocking fillers for any business owner. Some of the below books have been around a while but are still …
So you have set up a business Facebook page that you diligently monitor and update once a day with snippets, pictures and videos, which may or may not feature a cat playing a piano. You may have ventured out further and have been tweeting your thoughts on the latest reality TV show. If so, you are probably congratulating yourself on …