Online and social media content continues to be a major challenge for small business marketing. The biggest obstacles are lack of time and expertise – not knowing what makes good content, so here are my 5 top tips for nailing your content. 1. Identify and subscribe to great content Take the time to do a bit of research online of …
No words necessary…enjoy and have a Merry Christmas! However if you’re still after some Christmas marketing ideas check out this post of mine or this one on the 12 days of digital marketing.
Almost every business I’ve come across has one goal when it comes to marketing – get more customers. Businesses may spend their marketing dollars on advertising, updating a website or brochures, all with varying results. The reality is that the cheapest and most effective way to get more customers is often overlooked. What I’m talking about is word-of-mouth marketing, specifically …
Small businesses are often approached by organisations for sponsorship. Whether it’s the local footy club, a school or the CWA (Country Women’s Association), there’s no shortage of worthy causes that could use sponsorship and will ask you for money. It’s really difficult and time consuming for small businesses to decide what they should or shouldn’t sponsor – and then getting …
One business term or trend that’s just not going away any time soon is: Disruptive Marketing. You’ve probably heard of it but maybe you’re not really sure what it means, or how you can use it in your marketing. Well here are 5 things you need to know to get disruptive. 1. What is disruptive marketing? Disruptive marketing refers to …
Usually I write about all the things you can do to improve you small business marketing, but today I want to approach it from a different angle. I’ve been doing this marketing gig for longer than I’d care to admit, which gives me great insight into what some small businesses are doing wrong when it comes to marketing. …
If you’ve been doing the marketing thing for a while now and you are starting to get the hang of it, then it’s time to throw out the rule book. New rules. Old rules. It doesn’t matter. It’s time to break them. This doesn’t mean forgetting the fundamentals or the foundations of marketing – it means using what you know, …
I have an important message for you. As a leader in my field, and as part of my ongoing commitment to best practice, innovation and sustainability, I constantly strive to generate evocative statements that inspire and empower my stakeholders to achieve and exceed their expectations and bring their overarching vision, mission, goals and objectives into critical alignment, while ensuring operational …
Image courtesy of Stuart Miles/freedigitalimages.net Would you mind if I asked you a question? Do you want to know how to get more sales? Can you do me a favour?…great just read a little further. There is an art to asking questions in marketing that can make a big difference to your sales. A lot of business owners or employees …
Never underestimate the effect the little things can have on your business and your brand. As a marketer I talk a lot about living up to your brand promise. I strongly believe that no amount of advertising, promotion or social media content will help you get or keep customers if other parts of your business are letting your brand promise …