These days you can find anything you need to know on the internet – though sometimes it’s hard to sift through the good, the bad and the ugly. My point is that in an information rich society, marketers and businesses need to keep up – that is, they have to meet the demand for information. Your potential customers want …
Your customers don’t actually give a fig about pricing! More accurately, your ‘ideal’ customers don’t care about it as much as you think they do. Many business owners, including myself, have spent hours agonising over price. Women business owners particularly struggle setting their prices and being comfortable with their actual worth. We ask ourselves: “How much would my customer be …
They’re everywhere! Minions by the millions! These pint-sized yellow dudes in overalls, goggles and a penchant for bottom jokes and bodily noises have taken over the world in recent weeks. They first appeared in the delightfully clever Despicable Me movies and their very own Minions movie was released – conveniently – in time for school holidays. Of course this was …
I’m on holidays next week. Just for one week. I’m not doing anything special but heck I’m looking forward to it. It’s been a busy few months with the launch of my online marketing course and some exciting times with my clients. The thing about holidays though is that you madly try to get as much work done as you can …
Anyone who has started a business in recent and not so recent years has probably been down the frustrating path of first of all, coming up with a unique but relevant brand name, and then second of all, trying to secure a .com or .com.au site of the same name. The facts are, if it’s a great brand or business …
The true test of a business is how they handle themselves when things go wrong. The best marketing efforts in the world can go come to a big fat zero if a business doesn’t provide great follow-up services. Simply put, a business needs to let it’s customers know ‘who they can call’ when things go wrong. These days it seems …
It was a simple request. ‘Do you make up family packs of meat?’ The answer from my local butcher was a resounding ‘no’. I persisted, after all I had been a regular customer for more than four years: ‘I’d be happy to take what ever is on special that week. Secondary cuts of meat, anything really and commit to ongoing …
In Marketing like most other professions there are always acronyms, abbreviations and jargon that are commonly used and can leave the marketing novice a little confused. SEO (Search Engine Optimisation), CMS (Content Management Systems), COIs (Centre of Influence), Lead Magnets – you get the picture. In the confusion some of these tools may as well be Thing-a-ma-jigs and Whats-a-mets for all …
When it comes to marketing, everyone wants to know, “how much will it cost?”. But a better question is “how much is a customer worth?”. Marketing can be notoriously hard to measure in terms of return on investment. Sometimes it can be difficult to prove a direct link between marketing activities and results. In a previous post I explained some …
I’m in a giving mood and I’m going to give you a marketing gift that just keeps giving. My biggest marketing tip of all time relates to content marketing. When it comes to the most effective marketing tactics, providing valuable content to your ideal customers wins hands down. I’ve talked a lot in the past about why providing valuable content …