Category: marketing

Nostalgia marketing or tapping into the feelings of the ‘good ole days’ is not a new concept. Marketers have been harnessing this power for decades. It is a tried and tested technique that when used effectively and authentically can reap serious rewards for businesses. What is nostalgia?  The term nostalgia describes a sentimentality for the past, typically for a period …

A beast. That’s right. I use the word ‘beast’ to describe social media. More specifically I use it when describing social media marketing for small businesses and authors. You see after more than 20 years working in various media, marketing and communication roles I finally ventured out on my own. I started my own consultancy. What I like most is …