Your customers don’t actually give a fig about pricing! More accurately, your ‘ideal’ customers don’t care about it as much as you think they do. Many business owners, including myself, have spent hours agonising over price. Women business owners particularly struggle setting their prices and being comfortable with their actual worth. We ask ourselves: “How much would my customer be …
I am still in mourning. One of my favourite TV series, Justified, finished a little while ago after six seasons. In Justified, Timothy Olyphant portrays Raylan Givens, a tough US Marshal enforcing his own brand of justice in his hometown of Harlan, Kentucky. Raylan Givens is something of a 19th-century–style, Old West lawman living in modern times, whose unconventional enforcement …
The true test of a business is how they handle themselves when things go wrong. The best marketing efforts in the world can go come to a big fat zero if a business doesn’t provide great follow-up services. Simply put, a business needs to let it’s customers know ‘who they can call’ when things go wrong. These days it seems …
It was a simple request. ‘Do you make up family packs of meat?’ The answer from my local butcher was a resounding ‘no’. I persisted, after all I had been a regular customer for more than four years: ‘I’d be happy to take what ever is on special that week. Secondary cuts of meat, anything really and commit to ongoing …
It’s coming up to that time of year again in South East Queensland. Time to go medieval! If you’re a fan of Game of Thrones, Lord of the Rings or any other medieval fantasy you need to make your way to the Abbey Medieval Festival. This year the Medieval Banquets will be held on 27 June and 4 July with …
In Marketing like most other professions there are always acronyms, abbreviations and jargon that are commonly used and can leave the marketing novice a little confused. SEO (Search Engine Optimisation), CMS (Content Management Systems), COIs (Centre of Influence), Lead Magnets – you get the picture. In the confusion some of these tools may as well be Thing-a-ma-jigs and Whats-a-mets for all …
When it comes to marketing, everyone wants to know, “how much will it cost?”. But a better question is “how much is a customer worth?”. Marketing can be notoriously hard to measure in terms of return on investment. Sometimes it can be difficult to prove a direct link between marketing activities and results. In a previous post I explained some …
Some days I am just soooooo darn tired from writing stuff for other people (by other people I mean clients who I absolutely adore of course) that I just don’t have the energy to write for myself. That day was today. It’s a real Catch 22 situation that I need to earn money to afford the time to write for …
So today is supposed to be unlucky. If you’re the superstitious type you’re probably avoiding black cats and making sure you don’t walk under ladders. Why though is this day considered unlucky at all? There is one popular theory (some say modern urban legend) that claims the origins of Friday the 13th comes from the Knights Templar. And like any …
Image courtesy of Stuart Miles/freedigitalphotos.net Any blog post I have written about social media has always been popular. This popularity is for good reason – it’s a highly effective tool for small to medium enterprises (SMEs) but it also can seem a little overwhelming. I have written previous posts on the importance of having a social media presence and what social media …