Here’s how to turn your whole marketing strategy around with 5 simple questions. What’s your point of difference? Call it your unique or best selling point or point of difference, it doesn’t really matter, as long as you know exactly why people should buy your products, services or ideas instead of someone else’s. If you can summarise your offering in …
Image courtesy of Stuart Miles/freedigitalphotos.net The new year is a great time to refocus your marketing efforts. To help you along I have trawled through some of my favourite blogs and popular sites for marketing in 2015. Here are my top 5 tips to help your business and marketing along in 2015. 1. Nail your online presence and digital marketing …
Christmas is definitely my favourite time of year. I was the kid who believed in Santa Claus right up until…oh heck I still believe in Santa Claus. For me Christmas is about magical things and beings, excuses to dress up in festive costumes, hanging out with family and friends, sharing the magic with your kids, delicious food and drink and …
Source: customermagnetism.com Infographics have been around for a while now, but many businesses have mistakenly overlooked this marketing tool. An infographic can be reasonably simple to make but have a big impact. What is an infographic? An infographic is a way of combining information, data and text to convey knowledge in a visual manner. Infographics can be highly effective in …
One of the first marketing tools you will need to develop for your business is your visual identity. Your visual identity is a core component of your overall brand. When we talk about brand we mean much more than a visual identity, and when we talk about visual identity, we mean much more than your logo. Brand is the overall …
As a writer it shouldn’t come as a surprise that I‘m also an avid reader. I love, LOVE, L.O.V.E. books. And when I say books, I mean the old fashioned kind. I have nothing against e-books at all and have been known to read a few novels on the Ipad now and again, but it’s not my preference. There is …
When starting a business there are a few basic marketing activities you need to get underway. Image courtesy of koratmember/freedigitalimages.net Ideally you would have developed a marketing strategy for your ongoing operations, but just as much focus should be given to launching your business. You will only have one ‘grand opening’ for your business, so you should make the most …
Once you have a marketing strategy and goals in place, one of the hardest things to do is decide what marketing or communication tactic to use. There are so many ways to connect with your target audience, and it’s a matter of deciding which way will be most effective. You also need to be aware of what’s possible within your …
When it comes to marketing, you can be the most brilliant and creative strategist but it may all come to naught if you don’t evaluate your results. Monitoring and evaluation of marketing campaigns and tactics is one of the most overlooked components of any marketing and communication strategy. It is also one of the most important aspects. You need to …
In many of my posts I have talked about the importance of establishing a marketing strategy before embarking on individual marketing activities. When developing your marketing strategy you will identify goals and objectives, target markets and how you will reach your key stakeholders. A marketing strategy is without a question a critical tool for your business. It will ensure you …