I love being a writer. It is all I have ever wanted to do, but doing it for a living and balancing it among other work and life priorities can be downright hard. Whenever I do need a boost, inspiration, motivation or writing tips I turn to a few key books – here are what I think are the top …
I’m a writer. I’ve been writing for a living for more years than I care to remember. At risk of sounding up myself, I aint too shabby when it comes to putting a few words together. I can be pretty damn persuasive as well, when I want to be. There’s one caveat though. I may be the cat’s meow (at …
If you think that creating a beautifully written book is enough to guarantee a best-seller, I have bad news for you. A well-written book is a great start, and if you’ve got one ready to go, I congratulate you on the herculean effort I know that went into it. Unfortunately though, if you want to make money out of book …
Uncharacteristically, I had a hour or so to spare the other day, and I remembered that a new episode of Vikings should have been available SBS On Demand. I was bitterly disappointed to find that the show hadn’t aired that week. Instead I poked around for something else to watch. My eyes fell on Jiro Dreams of Sushi. As a …
There’s one big mistake many content marketers are making, and it’s potentially costing brands dearly. It turns out marketers and writers everywhere are doing themselves, and their content, a disservice by letting good content go to waste. The number one culprit is creating content with a short shelf life, or content that becomes out-of-date quickly. There is a simple solution …
I have an important message for you. As a leader in my field, and as part of my ongoing commitment to best practice, innovation and sustainability, I constantly strive to generate evocative statements that inspire and empower my stakeholders to achieve and exceed their expectations and bring their overarching vision, mission, goals and objectives into critical alignment, while ensuring operational …
Writing effective copy for advertisements is a true artform. Here’s an example of a clever ad from an outdoor advertising company selling billboard space. You need to know how to stand out from the competition and sell with your words. Whether you are selling a brand, product, service or idea you need to be persuasive. The good news is that …
This week I wanted to keep things nice and simple. Marketing doesn’t have to be complicated. Sometimes the simple solutions are the best solutions. So here it is. My top 10 ways you can enhance your business’s marketing. 1. Have a goal and plan that contributes to your business’s vision – any marketing activities need to directly relate back to …
A recent blog by business and marketing blogger Seth Godin about the power of positive words in marketing and customer relations, reminded me of one of my favourite topics – word choice. I am a passionate believer in the power of words: not just any words – the right words. And the most powerful words are positive ones. I am …
S–E–O. Three little letters that can land a really BIG punch. SEO (search engine optimisation) is the holy grail when it comes to online marketing – every business wants it, even if they don’t fully understand it or know how to make it possible. Large businesses will often have their own in-house IT and SEO experts or have the budget …